Germany´s TV landscape has been developing poorly compared to rather matured digital TV-markets like UK. Digitalization, Personal Video Recording, Video-on-Demand, HDTV or TV-over-DSL are the key issues to Germany's media industry. Despite positive response from the people surveyed over the last months in terms of using value-added services, most of the media companies hesitate to make the first step towards the digital future of enhanced TV.
Uncertain factors on technological trends and upcoming standards and the impact of political and structural regulations are hampering the progress of the digital and interactive TV-experience so far. But there is also good news. For example the nation wide implementation of DVB-T in Germany some time ago is now fostering an innovation friendly and technology driven TV market.
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