Establised In 2002, [tbb\*] thebrainbehind and its team of media experts have early identified the high potential of digital interactive television and In consequence decided to support Its development In Germany and other countries. The proof of concept is given as matured markets like UK, USA or Italy where interactive television generates some million euros each year.
Today, the German IdTV market is ready for taking off. From an entrepreneurial perspective [tbb\*] thebrainbehind supports International companies of different size and business focus entering this future market and deciding on the most suitable strategy for their planned ventures.
[tbb\*] thebrainbehind builds on its institutionalised network of premium experts from UK, Korea, Finland, Spain, Italy, Russia. Czech Republic and much more.
[tbb\*] thebrainbehind's core team is managed by Sebastian Becker and Anja Arnold.
Sebastian Becker is co-founder of [tbb\*] and responsible for the business development. As a media expert Sebastian is focussed on the different international digital TV sceneries. Being with [tbb\*] since 2002 Sebastian wrote of a comprehensive study on the German idTV market. Within the last years he consulted several key players In the Germany media Industry.
Anja Arnold is General Manager of [tbb\*] and responsible for corporate development and finance. Anja finished her MBA while supervising several company start-ups In the German digital media Industry over the last five years.
IPTV benchmark study: IPTV vs. WebTV
