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Thanks to our network of international experts, [tbb\*] thebrainbehind are perfectly placed to conduct detailed research across the globe or to offer first-hand product analyses.

The global customer base of our network means that we are constantly in touch with many relevant platform operators in the TV market – as project customers or as private users. Consequently, we can deliver insights that cannot be gained from desktop research or over-the-counter studies. Should you want to know which lessons can be learnt from the introduction of HDTV in the USA, how Mobile TV works in Korea, why interesting EPG providers and comprehensive studies on interactive advertising appear particularly numerous in Australia, what the convergent media landscape is currently like in Moscow or Shanghai, for example – then we are the right people to talk to.

thebrainbehind also conduct analyses and research along the entire value chain of the digital television and broadband services, enabling our customer to successfully launch their products, to optimise their business models or to gain access to potential financial investors.

Case Study:

Software Company (USA): Global PayTV Benchmarking
For the reason of product development in the IPTV sector and also in order to improve internal knowledge, [tbb\*] thebrainbehind and their network compiled a survey of international best practice examples concerning usability and services, based on an extensive analysis of more than 20 PayTV platforms from China to Canada.

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