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[tbb\*] thebrainbehind works with teams of experienced national and international consultants. Our experts have extensive knowledge of all aspects of digital television as well as broadband services and Mobile TV and can help you to develop creative solutions.
Our competence lies in the development of strategic options for the introduction of new services and their further evolution (topics include EPG, PVR, hybrid STBs, VoD, IPTV, Advanced Advertising or interactive added services, for example). We also focus on questions concerning business models, marketing, technical validation, sales strategies or partnerships. Here, it is particularly important to consider the issue of the suitability of the products, services or contents for the current market situation taking into account learnings from similar products in other or further developed markets.
[tbb\*] thebrainbehind help their customers with the development of marketable products and strategies that are able to cope with challenges posed by the fast changing digital and interactive television market.
Case Studies:
CA Company (Europe): Market Entry Strategy for German-Speaking Markets and Pre-M&A Consulting
This project identified strategies for an expanded engagement of this globally active company in the German speaking markets. Based on detailed analysis and workshops, [tbb\*] thebrainbehind highlighted the market background and pinpointed possible options. Furthermore, together with relevant specialists from our network, we compiled studies evaluating the conditions for take-overs in particular market segments.
TV Production Company and Broadcast Brand (Europe):
Cross-Platform and Brand Extension Strategy
[tbb\*] thebrainbehind developed a five-year-strategy for a well-known TV brand. Aim was the linking of the broadcast activities on various platforms and the planned brand extension strategy that now forms a solid economic foundation and a strategic roadmap for the step-by-step extension of the activities and revenue streams.
End-to-End Service Provider (Europe): Platform Development / Service Portfolio
For this digital TV service provider, [tbb\*] thebrainbehind played a leading role in the planning of services and product strategy for international roll-outs as well as for the re-orientation of parts of the product portfolio.
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