Study: "Global IPTV Benchmarks (2nd Edition): IPTV vs. WebTV" Date of release April, 30th 2007! In our IPTV related study, which was kindly supported by Nokia Siemens Networks, we assess the most relevant IPTV rollouts around the globe as well as a number of the most interesting video streaming websites. In both cases business models have been analysed in terms of product offer, ease of use and the range of content that is available as well as the usability of the services.

Furthermore, we created an overview on the IPTV markets in Europe, North America and Asia  considering IPTV marketing, up-selling opportunities for Telcos around Triple and Quadruple Play and new forms of advertising. In co-operation with our international partners we described the evolutions of rights windows and took a closer look at interesting web-based platforms contributing to the progress of Web 2.0 development, including Joost, Brightcove and others.

With this study, we point out possibilities for content owners to make their video content accessible to a broader audience. The major challenge is to identify whether the great deal is teaming up with IPTV operators or whether content owners should create their own streaming solutions.

Both ways have their benefits and problems, thus need to be thought through carefully before making a decision on which solution to approach. The best practice benchmark analysis will support decision makers to take the right direction and steps in this promising market.

Preview Table of Contents.

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Please take advantage of our bundle offer! Register for the 'TV Outlook 2007' conference in Munich (see our conference information on the website) and get a copy of this study for 38% off. SAVE 380 EUR!

The regular two-day conference fee is 1.090 EUR, the study PDF version is available at regular price of 990 EUR.